Choose a business model vs Research your competitors and market (2026): Which Step First?
Here is how Choose a business model and Research your competitors and market compare on cost, time and what each gets you, and which to do first.
Choose a business model
Decide who pays, for what and how often, and check that the numbers can work before you build.
N/A
Budget: $0
Pros
- Pick a model your competitors' customers already accept
- Model unit economics with pessimistic numbers
- Match the model to how you plan to fund the company
Cons
- Defaulting to "free now, ads later"
- Pricing by cost instead of value
- Mixing three revenue models before you have one working
Research your competitors and market
Map who already solves the problem, how they charge and where they fall short, so you can pick a gap you can win.
N/A
Budget: $0-100
Pros
- Include spreadsheets, agencies and "do nothing" as competitors
- Read 1-3 star reviews for unmet needs
- Sign up for competitor trials and newsletters
Cons
- Concluding "we have no competitors"
- Copying the market leader's feature list
- Spending weeks on research instead of selling
Choose a business model vs Research your competitors and market at a glance
| Choose a business model | Research your competitors and market | |
|---|---|---|
| Editor score | N/A | N/A |
| Typical budget | $0 | $0-100 |
| Time to results | 2-5 days | 3-7 days |
| Difficulty | Medium | Easy |
| Stage | 0. Idea | 0. Idea |
| Validation | Yes | Yes |
| Save money | No | No |
| Funding | Yes | No |
| Product | No | No |
| Customers | No | Yes |
| Revenue | Yes | Yes |
| Network | No | No |
| Startup programs in this directory | 0 | 0 |
| Accelerators & incubators in this directory | 0 | 0 |
| Founder services in this directory | 0 | 0 |
| Reader upvotes | 0 | 0 |
| Best for | business model, unit economics, pricing | competitor analysis, market research, positioning |
Which to do first
Choose a business model is the better fit if you value: pick a model your competitors' customers already accept, model unit economics with pessimistic numbers. Choose Research your competitors and market instead if you need: include spreadsheets, agencies and "do nothing" as competitors, read 1-3 star reviews for unmet needs. Most startups do both: see the build path.
Other 0. idea to consider
Full ranking →
Validate your idea Medium
Prove that real people have the problem and will pay to solve it before you spend months building.
Incorporate your startup Medium
Form the right legal entity in the right place so you can sign contracts, open a bank account, issue equity and raise.
Split equity and sign a founder agreement Hard
Agree who owns what, how shares vest and what happens if someone leaves, while everyone still gets along.
Open a business bank account Easy
Keep company money separate from personal money, get paid by customers and unlock card perks and credits.