1
Choose a name you can own, check domains and trademarks, and create a simple logo, colours and voice you can use everywhere.
ProductCustomers
3.1
Why this step matters Your name and brand are the first things people meet, often before they read a single line about your product. A good name is easy to say, spell and remember, is legally safe, and has a domain you can actually get. A simple, consistent visual identity makes a tiny team look trustworthy. You do not need… Read more →
Pros
- Say the name out loud to strangers before you commit
- Check trademark databases in every market you plan to sell in
- Keep the logo simple enough to read at favicon size
Cons
- Do not pick a name that only works with an unusual spelling
- Do not use AI-generated logos without checking for close copies
- Do not spend weeks on brand before you have users
Cost: $0-500 · Time: 1-2 weeks · branding naming logo domains trademarks
2
Publish one clear page that explains who the product is for, what it does and what to do next, and start collecting sign-ups.
ValidationCustomers
3.2
Why this step matters A landing page is where every launch post, email, ad and search result points. Before you have a product it lets you test demand with a waitlist; after you have one, it turns visitors into users. A good landing page answers four questions within a few seconds: what is this, who is it for, why should… Read more →
Pros
- Lead with the problem and outcome, not the feature list
- Use real screenshots or a short demo clip
- Test the page on a phone before every launch
Cons
- Do not offer several competing calls to action
- Do not use invented testimonials or logos
- Do not let the page load slowly because of huge images
Cost: $0-30 per month · Time: 2-5 days · landing page website conversion copywriting waitlist
3
Record a short, clear demo video that shows the problem and your product solving it, for your launch page and social posts.
ProductCustomers
3.3
Why this step matters A short video often explains a product faster than any amount of text. Launch platforms, social networks and landing pages all give video prominent space, and many visitors decide whether to try a product after watching a minute of it. You do not need a studio. A clear script, a clean screen recording and decent audio… Read more →
Pros
- Show the real product working in the first 10 seconds
- Record clean audio; viewers forgive video more than sound
- Add burned-in captions for people watching on mute
Cons
- Do not open with a long logo animation
- Do not use music or footage without a licence
- Do not use AI voice clones or avatars of real people without their consent
Cost: $0-300 · Time: 3-7 days · video demo launch screen recording social media
4
Write the help docs, FAQs and first articles that answer customers' questions, cut support load and bring in search traffic.
ProductCustomers
3.4
Why this step matters Good written content does three jobs for a small team. Documentation helps users succeed without emailing you, which saves time and improves retention. Answers to common questions reassure people who are deciding whether to sign up. Useful articles bring in visitors from search and AI assistants long after a launch post is forgotten. AI writing tools… Read more →
Pros
- Turn every repeated support question into a doc page
- Use screenshots and short steps, one task per page
- Have a human edit and fact-check every AI draft
Cons
- Do not publish mass AI-generated articles with no original insight
- Do not let docs fall behind the product
- Do not write for search engines instead of people
Cost: $0-50 per month · Time: 1-3 weeks · documentation content marketing help center blog seo