HubSpot for Startups 🎁 Program

What you get

HubSpot for Startups discounts net-new Professional and Enterprise products across the HubSpot platform (CRM, marketing, sales and service tools). There are two tiers on the official page:

• 90% off year one, then 50% off year two and 25% off year three, for startups that have raised pre-seed, seed or Series A money, or that are affiliated with an approved HubSpot for Startups partner.
• 30% off year one, then 15% off year two, for startups associated with one of HubSpot's approved entrepreneurial organisations.

HubSpot does not state a dollar value for the discount; it depends on which products and seats you buy.

Who qualifies

You need either verified venture funding (pre-seed, seed or Series A, and not Series B or later) or an affiliation with an approved partner. HubSpot checks funding through databases such as Crunchbase, Harmonic or PitchBook, so make sure your round is listed before you apply.

Good to know

• The discount only covers new Professional or Enterprise purchases, not the free tools or Starter plans.
• An annual commitment is required.
• The page is not fully consistent: the FAQ says the discount period is "typically two years", while the 90% tier lists a third year at 25% off. Confirm the exact schedule in your quote.
• When the discount ends you move to standard pricing, and HubSpot's Professional tiers are not cheap, so model year-three costs before you build your whole go-to-market on it.

Verdict

One of the largest CRM discounts open to funded startups without a partner code. Worth it if you will genuinely use Professional features such as sequences, workflows or reporting; overkill if a free CRM still covers you.

1. Open the HubSpot for Startups page and click "Check your eligibility".
2. Answer the short eligibility questions (funding stage or partner affiliation).
3. Make sure your funding is visible on Crunchbase, Harmonic or PitchBook, or get your partner's referral.
4. Create your HubSpot account and import contacts and deals.
5. Buy the Professional or Enterprise products on an annual plan with the startup discount applied.