Attio Startup Program vs HubSpot for Startups (2026): Which Is Better for Startups?

Both are software perks for startups. Here is how Attio Startup Program and HubSpot for Startups compare on what a startup gets, who qualifies and how to apply, and which one we would pick.

Attio Startup Program

80% off Attio Pro in year one and 30% in year two for venture-backed or partner startups

7.5 /10

Pricing: Free to join

Pros

80% off Pro in year one, 30% in year two
Venture backing alone qualifies
Extras: Linear and Notion months

Cons

Must apply within 90 days of signing up
Capped at 10 seats

Visit Attio Startup Program ↗

HubSpot for Startups

Up to 90% off HubSpot Professional or Enterprise in year one for funded or partner-backed startups

8.0 /10

Pricing: Free to join

Pros

Up to 90% off year one, with discounts for two more years
Open to funded startups without a partner code
Covers the full HubSpot platform at Professional level

Cons

Annual commitment and steep list prices once the discount ends
Only for net-new Professional or Enterprise products

Visit HubSpot for Startups ↗

Attio Startup Program vs HubSpot for Startups at a glance

	Attio Startup Program	HubSpot for Startups
Editor score	7.5 / 10	8.0 / 10
Pricing model	Free	Free
What you get	Free to join	Free to join
Who qualifies	Venture-backed or partner-affiliated startups, incorporated under 10 years ago, who signed up to Attio within 90 days, with up to 10 seats.	Startups that raised pre-seed, seed or Series A (not Series B+) or are affiliated with an approved HubSpot partner; the 30% tier is for members of approved entrepreneurial organisations.
Partner code needed	No	No
Steps it helps with	claim startup credits, get your first 100 customers	claim startup credits, get your first 100 customers
Who it is for	Pre-seed, Seed stage, Series A+, VC-backed only, SaaS	Pre-seed, Seed stage, Series A+, VC-backed only, SaaS
Reader upvotes	0	0
Best for	crm, sales, pipeline	crm, marketing automation, sales

Our pick

HubSpot for Startups edges it with a score of 8.0 versus 7.5. HubSpot for Startups is the better fit if you value: up to 90% off year one, with discounts for two more years, open to funded startups without a partner code. Choose Attio Startup Program instead if you need: 80% off pro in year one, 30% in year two, venture backing alone qualifies. Many startups can claim both: see credits by value.