Asana for Startups 🎁 Program

What you get

Asana for Startups gives "discounted access" to an annual Starter or Advanced plan for the first 12 months from the day you redeem. The general programme page does not state the discount percentage; the size depends on the partner code you use. After 12 months, billing moves to Asana's normal pricing.

Who qualifies

• Early-stage startups at Series A or earlier.
• New Asana users or teams on the free plan. Organisations on a paid plan, or that upgraded within the last 60 days, are not eligible.
• One offer per startup; it is not transferable.

Good to know

• You need a discount code from an existing Asana partner (accelerators, VCs, banks and similar). There is no open application.
• Annual billing only, and you enter payment details at checkout.
• Asana can amend or withdraw the offer for organisations that have not yet redeemed a code.
• Partner perk catalogues sometimes advertise a fixed percentage; check the terms on the partner's own page.

If you do not have a code yet, ask your accelerator, investors and business bank whether they hand out Asana startup codes. Pick Starter or Advanced based on what you will really use in the first year, because the discount only covers the plan you choose at checkout.

Verdict

Useful if you already run work in Asana and have a partner that hands out codes. Without a code there is nothing to apply for, and the percentage is not public.

1. Get an Asana startup discount code from an accelerator, VC or other partner.
2. Click "Claim my discount" on asana.com/startups.
3. Choose an annual Starter or Advanced plan and enter payment details.
4. Apply the discount code at checkout.
5. Watch for the follow-up email with next steps.