Startup Planner: The Steps, Programs & Services for Your Startup
Tell us what you need, your business type and budget, and get the build steps to take with the startup programs, accelerators and founder services for each.
Your plan: 6 steps for product
Work through them in order. Every step links to its guide and to the programs and services that help.
Claim your startup credits Easy
Apply for cloud, AI and software credits in the right order so they cover months of real costs instead of expiring unused.
Why this step matters Cloud providers, AI model companies and software vendors give startups credits and discounts because they want you to build on them. Used well, these programs can cover a large share of your infrastructure and tooling costs for the first year or… Read the step →
Choose your AI coding stack Easy
Pick the AI coding tools, language and framework your team will build with, so you ship fast without boxing yourself in.
Why this step matters In 2026 most small teams write a large share of their code with AI help. The tools you pick now shape how quickly you can turn an idea into a working product, how much you spend each month and how easy… Read the step →
Build your MVP Medium
Build the smallest version of your product that solves one real problem, and get it into users' hands within weeks.
Why this step matters A minimum viable product is the smallest thing you can build that lets real people get real value from your idea, so you can learn whether they want it. With AI coding tools the build itself has become much faster, which… Read the step →
Host and deploy your product Medium
Put your product on a reliable host with your own domain, automatic deploys, HTTPS and backups, without overpaying.
Why this step matters Your product only exists for customers when it is live on a stable address. Good hosting is mostly invisible: pages load quickly, deploys happen safely, data is backed up and you hear about problems before users do. Bad hosting shows up… Read the step →
Set up analytics Easy
Track the few numbers that show whether people find, use and come back to your product, while respecting their privacy.
Why this step matters Without data you are guessing which marketing works, where users get stuck and whether the product is improving. With too much data you drown in dashboards nobody reads. The right setup for a young startup tracks a handful of events that… Read the step →
Name your startup and design a brand Easy
Choose a name you can own, check domains and trademarks, and create a simple logo, colours and voice you can use everywhere.
Why this step matters Your name and brand are the first things people meet, often before they read a single line about your product. A good name is easy to say, spell and remember, is legally safe, and has a domain you can actually get.… Read the step →
How the planner works
Each build step carries what it gets you, a typical cost and the kinds of startup it matters most for. The planner scores every step against your answers, drops anything your budget cannot fund, and shows the best programs, accelerators and services for each step that remains. It is a starting point: read each step, then claim the credits you qualify for before you spend money.