Startup Planner: The Steps, Programs & Services for Your Startup
Tell us what you need, your business type and budget, and get the build steps to take with the startup programs, accelerators and founder services for each.
Your plan: 6 steps for validation
Work through them in order. Every step links to its guide and to the programs and services that help.
Validate your idea Medium
Prove that real people have the problem and will pay to solve it before you spend months building.
Why this step matters Most new products fail for a dull reason: not enough people wanted them badly enough to pay. Validation is the cheapest way to find that out. A few weeks of conversations and small experiments can save you months of building, a… Read the step →
Research your competitors and market Easy
Map who already solves the problem, how they charge and where they fall short, so you can pick a gap you can win.
Why this step matters Competitors are proof that a market exists. They have already taught customers what to expect, what to pay and which words describe the problem. Studying them closely tells you where the market is crowded, where customers are frustrated and where a… Read the step →
Choose a business model Medium
Decide who pays, for what and how often, and check that the numbers can work before you build.
Why this step matters A business model answers three questions: who pays, what they pay for and how often. The same product can succeed or fail depending on those answers. A tool sold as a monthly subscription to small businesses needs very different marketing, support… Read the step →
Build your MVP Medium
Build the smallest version of your product that solves one real problem, and get it into users' hands within weeks.
Why this step matters A minimum viable product is the smallest thing you can build that lets real people get real value from your idea, so you can learn whether they want it. With AI coding tools the build itself has become much faster, which… Read the step →
Set up analytics Easy
Track the few numbers that show whether people find, use and come back to your product, while respecting their privacy.
Why this step matters Without data you are guessing which marketing works, where users get stuck and whether the product is improving. With too much data you drown in dashboards nobody reads. The right setup for a young startup tracks a handful of events that… Read the step →
Build a landing page Easy
Publish one clear page that explains who the product is for, what it does and what to do next, and start collecting sign-ups.
Why this step matters A landing page is where every launch post, email, ad and search result points. Before you have a product it lets you test demand with a waitlist; after you have one, it turns visitors into users. A good landing page answers… Read the step →
How the planner works
Each build step carries what it gets you, a typical cost and the kinds of startup it matters most for. The planner scores every step against your answers, drops anything your budget cannot fund, and shows the best programs, accelerators and services for each step that remains. It is a starting point: read each step, then claim the credits you qualify for before you spend money.