Startup Planner: The Steps, Programs & Services for Your Startup
Tell us what you need, your business type and budget, and get the build steps to take with the startup programs, accelerators and founder services for each.
Your plan: 6 steps for customers
Work through them in order. Every step links to its guide and to the programs and services that help.
Validate your idea Medium
Prove that real people have the problem and will pay to solve it before you spend months building.
Why this step matters Most new products fail for a dull reason: not enough people wanted them badly enough to pay. Validation is the cheapest way to find that out. A few weeks of conversations and small experiments can save you months of building, a… Read the step →
Research your competitors and market Easy
Map who already solves the problem, how they charge and where they fall short, so you can pick a gap you can win.
Why this step matters Competitors are proof that a market exists. They have already taught customers what to expect, what to pay and which words describe the problem. Studying them closely tells you where the market is crowded, where customers are frustrated and where a… Read the step →
Get the legal basics right Medium
Put the core contracts, policies, IP protection and registrations in place so small legal gaps do not become big problems.
Why this step matters Early-stage legal work is mostly about avoiding preventable problems: a contractor who still owns the code they wrote, a product name you have to abandon after launch, a privacy policy that does not match what your app collects, or a missing… Read the step →
Build your MVP Medium
Build the smallest version of your product that solves one real problem, and get it into users' hands within weeks.
Why this step matters A minimum viable product is the smallest thing you can build that lets real people get real value from your idea, so you can learn whether they want it. With AI coding tools the build itself has become much faster, which… Read the step →
Set up analytics Easy
Track the few numbers that show whether people find, use and come back to your product, while respecting their privacy.
Why this step matters Without data you are guessing which marketing works, where users get stuck and whether the product is improving. With too much data you drown in dashboards nobody reads. The right setup for a young startup tracks a handful of events that… Read the step →
Name your startup and design a brand Easy
Choose a name you can own, check domains and trademarks, and create a simple logo, colours and voice you can use everywhere.
Why this step matters Your name and brand are the first things people meet, often before they read a single line about your product. A good name is easy to say, spell and remember, is legally safe, and has a domain you can actually get.… Read the step →
How the planner works
Each build step carries what it gets you, a typical cost and the kinds of startup it matters most for. The planner scores every step against your answers, drops anything your budget cannot fund, and shows the best programs, accelerators and services for each step that remains. It is a starting point: read each step, then claim the credits you qualify for before you spend money.