Asana for Startups vs HubSpot for Startups (2026): Which Is Better for Startups?

Both are software perks for startups. Here is how Asana for Startups and HubSpot for Startups compare on what a startup gets, who qualifies and how to apply, and which one we would pick.

Asana for Startups

Discounted first year of Asana Starter or Advanced for Series A-or-earlier startups with a partner code

6.0 /10

Pricing: Free to join

Pros

Covers Starter or Advanced for 12 months
Free-plan teams can still qualify

Cons

Partner code required; discount percentage not public
Annual plan with card at checkout

Visit Asana for Startups ↗

HubSpot for Startups

Up to 90% off HubSpot Professional or Enterprise in year one for funded or partner-backed startups

8.0 /10

Pricing: Free to join

Pros

Up to 90% off year one, with discounts for two more years
Open to funded startups without a partner code
Covers the full HubSpot platform at Professional level

Cons

Annual commitment and steep list prices once the discount ends
Only for net-new Professional or Enterprise products

Visit HubSpot for Startups ↗

Asana for Startups vs HubSpot for Startups at a glance

	Asana for Startups	HubSpot for Startups
Editor score	6.0 / 10	8.0 / 10
Pricing model	Free	Free
What you get	Free to join	Free to join
Who qualifies	Series A or earlier startups that are new to Asana or on the free plan (no paid plan in the last 60 days), with a partner discount code.	Startups that raised pre-seed, seed or Series A (not Series B+) or are affiliated with an approved HubSpot partner; the 30% tier is for members of approved entrepreneurial organisations.
Partner code needed	Yes	No
Steps it helps with	claim startup credits, build your mvp	claim startup credits, get your first 100 customers
Who it is for	Pre-seed, Seed stage, Series A+, VC-backed only	Pre-seed, Seed stage, Series A+, VC-backed only, SaaS
Reader upvotes	0	0
Best for	project management, work management, asana	crm, marketing automation, sales

Our pick

HubSpot for Startups edges it with a score of 8.0 versus 6.0. HubSpot for Startups is the better fit if you value: up to 90% off year one, with discounts for two more years, open to funded startups without a partner code. Choose Asana for Startups instead if you need: covers starter or advanced for 12 months, free-plan teams can still qualify. Many startups can claim both: see credits by value.