Asana for Startups vs Intercom Early Stage (2026): Which Is Better for Startups?

Both are software perks for startups. Here is how Asana for Startups and Intercom Early Stage compare on what a startup gets, who qualifies and how to apply, and which one we would pick.

Asana for Startups

Discounted first year of Asana Starter or Advanced for Series A-or-earlier startups with a partner code

6.0 /10

Pricing: Free to join

Pros

Covers Starter or Advanced for 12 months
Free-plan teams can still qualify

Cons

Partner code required; discount percentage not public
Annual plan with card at checkout

Visit Asana for Startups ↗

Intercom Early Stage

93% off Intercom in year one, then 50% and 25%, for startups under $10M raised and 15 staff

8.0 /10

Pricing: Free to join

Pros

93% off in year one, discounted for three years
No partner code needed
Includes Fin AI agent usage

Cons

Phone, SMS, WhatsApp and extra Fin usage at list price
Leaving the programme forfeits later-year savings

Visit Intercom Early Stage ↗

Asana for Startups vs Intercom Early Stage at a glance

	Asana for Startups	Intercom Early Stage
Editor score	6.0 / 10	8.0 / 10
Pricing model	Free	Free
What you get	Free to join	Free to join
Who qualifies	Series A or earlier startups that are new to Asana or on the free plan (no paid plan in the last 60 days), with a partner discount code.	Startups with up to $10M in funding, fewer than 15 employees and no existing Intercom account.
Partner code needed	Yes	No
Steps it helps with	claim startup credits, build your mvp	claim startup credits, get your first 100 customers
Who it is for	Pre-seed, Seed stage, Series A+, VC-backed only	Pre-seed, Seed stage, Series A+, SaaS, AI startups
Reader upvotes	0	0
Best for	project management, work management, asana	customer support, helpdesk, ai agent

Our pick

Intercom Early Stage edges it with a score of 8.0 versus 6.0. Intercom Early Stage is the better fit if you value: 93% off in year one, discounted for three years, no partner code needed. Choose Asana for Startups instead if you need: covers starter or advanced for 12 months, free-plan teams can still qualify. Many startups can claim both: see credits by value.