Auth0 for Startups 🎁 Program

What you get

Auth0 for Startups gives one year of Auth0 free, covering B2B Professional capabilities, with 100,000 monthly active users included. The page lists Enterprise MFA, Organizations ("unlimited", subject to system limits), 3 third-party APIs with Token Vault, inbound SCIM and 5 enterprise connections. Auth0 does not put a dollar value on the offer, so we list it without one.

Who qualifies

You must meet all three:

• venture-backed with less than $5M in funding;
• less than $1M in annual recurring revenue;
• less than two years from your date of incorporation.

Existing paid Auth0 or Okta customers, and startups that have been in the program before, are not eligible.

Good to know

• Auth0 suggests starting on its Free plan and applying when you need features such as Enterprise MFA or more Organizations.
• The application opens as a service desk request form.
• After the 12 months you move to normal Auth0 pricing, so check what your MAU count will cost.

Verdict

Very useful for B2B SaaS that must sell to companies needing SSO, SCIM and MFA from day one. The two-year and venture-backed conditions rule out many bootstrapped founders. Apply as soon as you need enterprise features, not earlier, so the free year overlaps with your first business customers. Model your expected monthly active users before the year ends so the jump to paid pricing is planned. If you are bootstrapped, Auth0's Free plan still covers basic login while you grow.

1. Start on Auth0's Free plan and build your login flow.
2. Check you are venture-backed with under $5M raised, under $1M ARR and under two years old.
3. Click "Apply today" on the Auth0 for Startups page and complete the request form.
4. Once approved, the B2B Professional features and 100,000 MAUs apply for 12 months.